A global leader in financial technology solutions, providing software, services, and infrastructure to banks, capital markets, and merchants to facilitate secure, scalable financial transactions and operations.

The client's existing loyalty systems were fragmented and inefficient, lacking personalized customer engagement and struggling with limited functionality. These issues hindered market reach and limited the effectiveness of customer retention efforts. The client required a comprehensive, scalable solution to unify loyalty programs, improve engagement, and integrate with third-party services like Valutec and NeptuneLite SDK.

The client, with Turing's support, developed a comprehensive Gift and Loyalty Card Management App to address the need for a unified and scalable solution:

• System architecture and development: The app was built with a scalable and reliable architecture, utilizing Kotlin for its concise syntax and interoperability with Java. Android Jetpack libraries were used to manage UI components and app navigation, ensuring a seamless user experience.
• Third-party integrations: The app integrated with services like Valutec and NeptuneLite SDK to provide comprehensive card management capabilities. Retrofit and OkHttp were used for efficient network communication, while Dagger-Hilt facilitated dependency injection for modular and maintainable code.

• 25% increase in customer retention rates: Enhanced personalization and engagement strategies led to a significant increase in customer retention.
• 20% rise in sales: The implementation of gift card features contributed to a substantial increase in sales.
• 30% increase in user interaction: Improved user engagement with loyalty programs drove higher interaction rates.
• 15% reduction in administrative overhead: Streamlined processes reduced the time and resources required for program management.
• 10% expansion in market reach: The unified loyalty system allowed the client to enter new market segments, increasing their market share.