A leading micro-investing platform seeking to enhance its Android and iOS applications to improve user engagement and increase premium subscriptions.

The client’s micro-investing app required significant updates to its UI and overall functionality to meet evolving user expectations and remain competitive. The existing technologies limited the app's ability to offer new features and drove engagement. They aimed to modernize their app infrastructure, leading to a better user experience, improved engagement, and measurable growth in premium subscriptions.

The client, with Turing's support, implemented a comprehensive solution to revamp their investment app:

• Android Implementation: Transitioned the app to Kotlin and MVVM architecture for improved code readability and maintainability. Migrated UI components to Jetpack Compose, enhancing user experience with a modern, responsive interface. Integrated third-party tools like RudderStack for analytics and Button SDK for tracking user acquisition.
• iOS Implementation: Adopted SwiftUI to replace UIKit, creating dynamic and fluid user interfaces. Implemented GraphQL with Apollo Client for efficient data fetching and integrated Optimizely for experimentation and optimization.

• 40% increase in premium subscriptions: Achieved within six months of implementation.
• 30% increase in active users: Enhanced user engagement led to a substantial rise in active users.
• 25% reduction in load times: Streamlined app performance, contributing to a better user experience.
• 20% higher user retention rate: Achieved through continuous feature updates and experiments.
• 50% reduction in release cycles: Streamlined the deployment process for more frequent updates.